CCTV News: Recently, cherry blossoms in Wuhan, Hubei are in full bloom. Under the spring scenery, cherry blossom consumption in Wuhan has also ushered in a wave of cherry blossoms.

In March, walking in the streets and alleys of Wuhan, the "pink" is not only fresh on the branches. In this restaurant in a shopping mall in Wuhan, cherry blossoms are paired with cheese milk covers to transform into souffle. The newly developed new foods are leveraging the popularity of cherry blossom viewing, attracting many consumers to check in.

According to data statistics from a certain platform, since March, the search volume of keywords such as "Sakura Package" and "Spring Limited" has continued to rise. In addition to being unique in shape, the cherry blossom catering also needs to be innovative in taste, both spirit and form, and the "cherry blossom viewing" experience has become the focus of merchants.

Hubei Wuhan: The "cherry blossom consumption" scene is renewed

This year, major business districts and hotels in Wuhan have also unlocked new scenarios of "cherry blossom consumption". In Wuchang, more than 100 potted cherry blossoms have been built into the colorful cherry blossom avenue of falling flowers; this hotel in Guanggu not only decorates the rooms with a cherry blossom theme, but also offers guests a stalking map of cherry blossom attractions and exclusive city souvenirs, which became a "hot product" in the store after one week of its launch. Data shows that the search volume in Wuhan has nearly doubled month-on-month in the past week, and the ticket booking of flower viewing tourist attractions has increased by more than 5 times month-on-month. Many hotels around the cherry blossom viewing scenic spots have exceeded 90% in late March.

The annual cherry blossom season also attracts many foreign tourists. The best cherry blossom viewing destinations such as Donghu Cherry Garden and Wuhan University have become the preferred check-in spots for foreign tourists. Statistics from Wuhan Entry and Exit Border Inspection Station show that in the first 17 days of March, 11,600 foreigners entering and leaving the Wuhan Tianhe Airport Port reached 11,600, an increase of 23.83% over the same period last year, mainly from South Korea, Malaysia, Singapore, the United States and Japan. Among them, 4,200 people entered the country without visa, an increase of 158.83% year-on-year.