CCTV News: Under the guidance of the National Film Administration, with the strong coordination of the Central Government's Liaison Office in Hong Kong, the Central Government's Liaison Office in Macao, relevant departments of the Hong Kong SAR government, and relevant departments of the Macao SAR government, "Nezha: The Devil Child's Fighting in the Sea" will be fully released in more than 60 cinemas in Hong Kong and Macao starting from February 22. The screenings of many theaters in the two places were full, with an overall attendance rate of 80%.
At Causeway Bay Film and Art Theater, the first show of "Nezha 2" began to be officially released at 9 a.m. on the 22nd, and many people were waiting outside the theater at 8 a.m. On the first day of the release, tickets for some important events were sold out early, and the IMAX event was packed. Many theaters also temporarily increased the number of IMAX events, which shows how popular "Nezha 2" is in Hong Kong.
"Nezha 2" was jointly distributed in Hong Kong and Macao by Oriental Film, Zhouli Film, Yindu Institution and Emperor Film. The theater chains of the four major distributors, Cinema City, MCL, Film Art and Emperor Cinema Theater, jointly scheduled the film. On the first day, the Hong Kong and Macao cinemas scheduled the film from more than 500 to more than 800, which is unprecedented in the history of Hong Kong and Macao films.
Because "Nezha 2" was popular during pre-sales in Hong Kong and Macao, especially IMAX tickets are particularly popular, many theaters have begun to increase the density of screenings and increase the number of screenings. With the popularity of "Nezha 2" worldwide, it has also attracted the attention of many foreigners living in Hong Kong and Macao. German viewer Arn, who lives in Hong Kong, said that he has always been looking forward to seeing this video, so when he saw the news of his release in Hong Kong, he booked tickets online as soon as possible.
At present, "Nezha 2" has been released in all seven regular theaters in Macau, and the audience responded enthusiastically. Just like in Hong Kong, many theaters have begun to increase the number of screenings to meet the needs of the audience.
Hong Kong and Macau held a "Traveling China with Movies" event
There are many Spring Festival movies such as "Nezha 2" and "Detective Chinatown 1900", which inspired people's enthusiasm for traveling to the filming location and the location where the story took place. Hong Kong and Macau held the "Traveling China with the Movie" event on February 22, attracting a large number of local residents and foreigners to the on-site or online travel platforms for consultation.
In the lobby of a cinema in Causeway Bay, Hong Kong, "China Travel Travel" and several online tourism platforms set up booths. The event revolves around the film shooting location, shooting location and story location, showing China's rich cultural connotation and diverse tourism resources.
At the Emperor's Theater in Macau, many viewers who had just finished watching "Nezha 2" came to the booth for consultation immediately.
As many new Chinese Spring Festival films are being screened around the world, it has also attracted many foreigners in Hong Kong and Macau to travel to mainland China.