Makeup brushes, I believe that beauty lovers are familiar with them. For professional makeup artists and beauty bloggers who are popular on the Internet, makeup brushes of different specifications and functions of different sizes are a powerful tool to unlock exquisite makeup. But do you know where these makeup brushes are produced?

Luyi County, Zhoukou City, Henan Province, this small town located in eastern Henan has more than 310 cosmetic brush companies, and more than 85% of the raw materials for cosmetic brushes in the world are produced here. Therefore, Luyi County is also known as the "City of Chinese Makeup Brushes", with annual output of 150 million sets of various makeup brushes. The products are exported to more than 30 countries and regions including the United States, Japan, South Korea, and the European Union, and the export volume accounts for more than 90% of the country's total export volume.

In the context of changing global trade patterns, how can the "China Makeup Brush City" find new opportunities in the changing situation, accelerate industrial transformation and upgrading, and open up new development paths?

"The world's tail hair looks at China, and the Chinese tail hair looks at Luyi." The cosmetic brush industry in Luyi County, Zhoukou City, Henan Province originated in the late 1970s, starting from the processing of abandoned sheep tail wool, gradually forming an OEM industry cluster.

In the Luyi County Makeup Brush Industrial Park, Ding Wenju, the head of a makeup brush company, took a reporter to visit their production line. Ding Wenju said that US orders account for more than 60% of their company's sales. Since the United States announced the imposition of so-called "reciprocal tariffs" on all trading partners in early April, hundreds of boxes of packaged goods have been piled up in the third-floor warehouses of the company.

Ding Wenju: It will definitely have some impact on our production, customers, etc. For example, our batch of goods has been completed and is shipped to the United States, but the shipment is now suspended.

Ding Wenju understands that the more "the wind is high and the waves are rushing", the more we need to practice "internal skills". The company is actively developing new products with more fashionable shapes. At the just-passed Canton Fair, Ding Wenju attended the conference with the new products he developed, which was favored by many foreign merchants. In addition, the company's business team has been working tirelessly to accelerate the development of emerging markets.

The company has similar circumstances to Ding Wenju's company. About 20% of the company's orders are affected by tariffs, resulting in suspension or cancellation. But Huang Chunjie said that some American customers are still willing to pay for the quality of Chinese manufacturing and promote order completion.

Huang Chunjie: China's products cannot be replaced by other countries. Now the global production chain is the most mature, especially our industry, which is most obvious. We are confident in quality.

High cost-effectiveness makes Luyi County's makeup brushes uniquely competitive, and also makes Huang Chunjie clearly realize that this is an excellent opportunity to expand into other markets. He began to form an international e-commerce team to expand diversified overseas markets through cross-border e-commerce platforms.

Huang Chunjie: In addition to the United States, more than 100 countries also need our products, and the consumption of these countries must be greater than that of the United States.

Among the more than 300 cosmetic brush companies in Luyi County, almost all of them were walking "on the same leg" a few years ago, and foreign trade accounted for the majority. Faced with tariff uncertainty, Luyi County cosmetic brush companies have chosen to actively explore diversified markets.

Niu Xiangyu's company is the best. The company focuses on foreign trade, domestic trade, physical stores and online sales on the one hand, and insists on both OEM and private brands. Since the beginning of this year, corporate orders have also been "soft-handed".

Niu Xiangyu: Like our brushes, there are orders of more than 100,000 sets every month, and the order rebate rate is very high. So we can't finish the orders for domestic sales at the moment. Now domestic sales can basically account for more than 50%, and the domestic cosmetics brush market prospects will be relatively broad in the future.

There are many cosmetic brush companies that are striving to transform. At present, local Luyi companies have created more than 60 independent brands and developed more than 100 varieties of products in 14 categories, including beauty makeup pens, aviation instrument brushes, etc.

In addition to actively guiding the integrated development of internal and external trade in enterprises, Wang Qingshan, secretary of the Party Leadership Group of Luyi County Industry and Information Technology Bureau, said that they have also introduced a series of targeted policies to benefit enterprises, providing solid support for the diversified development of enterprises and "multi-legged" walking through tax cuts, setting up special funds, etc.

Wang Qingshan: From the past, we mainly engage in import and export trade, to the current domestic and international dual circulation, our makeup brush companies are transforming from passive pressure to active transformation and seeking change. We will also deepen the quality improvement of the cosmetic brush industry, and make the Luyi "China Makeup Brush City" brand.