Taste the "fresh" economy to drive tourism consumption, activate new momentum for comprehensive consumption of food, accommodation, travel, shopping and entertainment

CCTV.com2025-05-18

CCTV News: Now, it is the season when loquats are on the market in the Yangtze River Delta region. It is understood that the price of loquat in 2025 is the same as last year, but due to the low rain and sunny weather, loquats are smaller in size, but have a stronger fruity taste and a higher sweetness.

Loquats in Leidian Town, Deqing, Zhejiang have entered the peak fruit period and will be sold to all parts of the country.

At present, more than 4,000 acres of loquats planted in the town have ushered in a bumper harvest, and are waiting to be picked and transported to various places for sale. According to local growers, in 2025, loquats in Leidian Town began to be launched on a large scale around May 10, and long before it was launched, he received orders from many old customers.

In a loquat planting area in a village in Wuxing District, Huzhou, Zhejiang, villagers are busy picking and shipping. In order to broaden the sales channels, the village not only cooperates with offline buyers, but also sells loquats to all parts of the country through e-commerce platforms.

In a local farmers' market in Huzhou, the freshly listed loquats attracted many consumers to come and buy. It is understood that loquats are on the market for a short time and will basically be out of the market in late May. Many consumers buy loquats to taste this "fresh". Loquat picking drives tourism consumption. The "sweet economy" empowers beautiful villages

The arrival of the loquat picking season has also brought about the surrounding tourism consumption. Focusing on the loquat harvest, a series of colorful activities such as specialty markets, picking festivals, theme farms, etc. bring tourists multiple experiences of food, accommodation, travel, shopping and entertainment.

In Moganshan Town, Deqing, Zhejiang, a drone carrying 90 kilograms of loquats landed. In a novel way, they delivered fresh loquats that had just been picked in the morning to the tourists in the resort.

In another specialty farm in Deqing, Zhejiang, many young consumers from Hangzhou and Shanghai are experiencing the fun of picking loquats here. According to reports, this place has become a popular check-in place for parent-child travel and pet travel.

In Shengzhou, Zhejiang, Changzhou, Jiangsu and other places, the arrival of loquat picking season has brought the business of surrounding homestays and farmhouses, injecting new vitality into the local rural tourism. At the same time, because the market season is short, some food companies process the loquat into dried fruits to meet different market demands.

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