CCTV News: On April 9, the Ministry of Commerce and 12 other departments issued the "Special Action Plan for Promoting Healthy Consumption" (hereinafter referred to as the "Plan"), proposing ten key tasks to cultivate and develop new quality productivity in the field of healthy consumption, improve the quality of supply of healthy goods and services, and better meet the people's health consumption needs. Among them, in terms of healthy diet, the policy has proposed a number of measures.
In terms of improving the consumption level of healthy diet and optimizing the supply of special food markets, the policy proposes: encourage wholesale and retail enterprises to set up special areas and counters for high-quality agricultural products, and organize special sales activities. Crack down on illegal addition of food and carry out random checks on the effectiveness of organic food certification. Guide urban and rural primary medical and health institutions to provide reasonable dietary and scientific exercise guidance points for patients with hypertension, type 2 diabetes, hyperlipidemia, obesity, etc. Deepen the reform of the registration and filing system for special foods, improve the pre-review and post-evaluation mechanism for health foods, and smooth the review and registration of new health foods and products. Increase efforts to crack down on price violations in health food, "one old and one young" and other fields.
Zhang Wei, Vice President of the Research Institute of the Ministry of Commerce: Now we are gradually strengthening the organic certification and quality management of food, but overall there is a gap between the daily consumption needs or satisfaction of the people. At the same time, we feel that people nowadays pay more attention to eating nutrition and eating health, and in these aspects, more comprehensive service support systems are needed to better support the development of this part of consumption, such as the services of professional nutritionists, or the popularization of more professional health nutrition knowledge.
Enhance the service capabilities of the silver hair market and improve the quality of life of the elderly
In addition to paying attention to the healthy diet of the public, the "Plan" released this time is also specifically aimed at the elderly group, proposing to enhance the service capabilities of the silver hair market, promote the supply of products and services for the elderly, and improve the quality of life of the silver hair people.
This policy proposes: it is necessary to promote the research and development and application of smart elderly care services such as chronic disease management and life care. E-commerce platforms, shopping malls and supermarkets are encouraged to develop suitable layouts or facilities for the elderly, and set up special silver consumption zones. Support the elderly’s family’s aging-friendly transformation and develop products and supplies for the elderly. Promote the transformation of equipment and facilities in scenic spots for aging and open a dedicated tourism line for the elderly. Explore the construction of regional comprehensive service centers and provide popular science display, evaluation and configuration, rental and sales services to the elderly, so as to meet the elderly’s needs for rehabilitation assistance devices nearby.
Deputy Dean of the Research Institute of the Ministry of Commerce: The current silver-haired tribes have more time and better energy and energy to enjoy life than the silver-haired tribes several years ago, so their consumption potential is great. Including some aging-friendly products mentioned in the policy, it is also part of healthy consumer products. Other products such as health care, including related health services that adapt to the physical condition of the silver hair class, will be promoted to have a new growth point in the silver hair consumer market with the release of documents and the introduction of policy integration in relevant fields.
Enrich fitness and sports consumption scenarios and develop the sports tourism industry
In addition, the "Plan" released this time also proposes a number of measures to enrich fitness and sports consumption scenarios and vigorously develop the sports tourism industry.
In terms of enriching fitness and sports consumption scenarios, the policy proposes: it is necessary to support local governments in building sports parks, fitness trails, national fitness centers, social football fields and other venue facilities, and organize and implement projects for filling the gaps in township and street national fitness venue equipment. Carry out pilot projects of community sports and health centers to provide services such as health assessment, fitness guidance, and sports rehabilitation. Promote the open sharing of various sports venues. Airports, parks, shopping centers, etc. are encouraged to introduce micro gyms. Actively cultivate fashionable and leisure sports events such as ice and snow, equestrianism, racing, etc. that have consumer-led characteristics.
In terms of vigorously developing the sports tourism industry: implement actions such as "sports events entering scenic spots, blocks, and business districts", "traveling with events", "outdoor sports, vibrant mountains and rivers". Accelerate the transformation and upgrading of the sports goods manufacturing industry, strengthen technological empowerment and intelligent applications, and launch small-sized, portable intelligent fitness and outdoor sports equipment and equipment. High-quality scientific research teams are encouraged to carry out scientific and technological research, and focus on supporting the development and iteration of wearable sports electronic products and sports equipment, digital sports platforms, business systems, etc.
Zhang Wei, Vice President of the Ministry of Commerce Research Institute: At present, sports consumption is in a growing trend. Due to the change in consumption concepts, people pay more attention to strengthening exercises on a daily basis and maintaining a better physical state through sports. We will organically combine the development of the sports industry with the promotion of healthy consumption, so that advanced concepts, such as health management concepts or health promotion concepts, can be integrated to promote the integrated development of multiple industries, including the sports industry.
