China's county consumption scale further expands and shows strong vitality

CCTV.com2025-05-09

CCTV News: Improving the county-level business system plays an important role in promoting consumption and driving economic growth. Since the beginning of this year, China's county commercial infrastructure has accelerated its upgrading, logistics and distribution efficiency has continued to improve, and county consumption has further expanded, showing strong vitality.

In Longchang, Neijiang, Sichuan, this characteristic commercial district that has just opened recently includes various popular new consumption scenarios and new business formats. Listening to Sichuan opera, watching acrobatics, and tasting delicious food has attracted many tourists.

In Yangshuo County, Guilin, the duty-free tourist shopping city covers an area of ​​more than 100,000 square meters to welcome customers, and more than 500 well-known brands have settled in it.

This year, Guangxi will focus on the construction and transformation of commercial infrastructure such as 19 county-level commercial centers, logistics and distribution centers.

Data from the Ministry of Commerce shows that from 2023 to the present, a total of 2,628 county-level comprehensive trade service centers, 13,391 township trade centers, and 138,000 village-level convenience stores have been built and renovated nationwide.

While county commercial infrastructure is being upgraded, county logistics distribution efficiency continues to improve. In Chongyang County, Xianning, Hubei, this year, the local area has set up distribution routes based on 5G technology to achieve "village access" for driverless delivery vehicles.

At present, more than 100 million express parcels enter and exit the countryside every day, and about one-third of the counties in the country have achieved "on-day delivery" of express delivery. In 2024, rural online retail sales reached 2.56 trillion yuan, a year-on-year increase of 6.4%. Data from the National Bureau of Statistics shows that the retail sales of rural consumer goods increased by 4.6% year-on-year in the first two months of this year, 0.8 percentage points higher than those of urban and urban areas. The growth rate of retail sales of rural consumer goods has been higher than that of urban and urban for 38 consecutive months.

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