"Fancy" gameplay in various places stimulates the vitality of spring consumption

CCTV.com2025-05-09

CCTV News: The sun is warm and the spring is in full bloom. As spring flowers bloom in many places in China, various places have also launched various "fancy" gameplay to stimulate the vitality of spring consumption.

Linqing, Shandong: The "flower-viewing economy" drives increased income

In the past two days, in Yaopo Village, Tangyuan Town, Linqing, Shandong, thousands of new apricot trees are decorated with new apricots, attracting many tourists to check in and take photos. The local area also used the "tourism + agriculture" model to display intangible cultural heritage projects, cultural and creative products and special foods in Xinglin to drive villagers to increase their income.

Turpan, Xinjiang: Tens of thousands of acres of apricot blossoms are in full bloom, and tourists are coming in a row

At present, tens of thousands of acres of apricot blossoms in Turpan, Xinjiang are blooming, attracting tourists from all over the country to come here to enjoy the flowers in spring.

In order to ensure the travel of flower viewing and outing tourists, the Xinjiang Railway Department has added temporary passenger trains between Urumqi and Turpan Station and Urumqi and Tuha Station since March 21, and adopted a normal speed + EMU, daily morning and evening operation mode.

Hubei Wuhan: Three-dimensional cherry blossom viewing, spring economy stimulates consumption vitality

In Wuhan, Hubei, 500,000 cherry blossoms bloom as scheduled. "Three-dimensional cherry blossom viewing" is a new way to enjoy cherry blossoms in Wuhan this year - Qingchuan Pavilion surrounded by cherry blossoms has turned the ancient building complex into a natural theater, and Chu opera and intangible cultural heritage skills are performed in the evening; cherry blossom air tracks and cherry blossom buses shuttle through major attractions in the city; this business district has also created "mobile cherry blossom trees", introducing natural landscapes into the core area of ​​the city, attracting many tourists to come and experience.

Luoping, Yunnan: Rapeseed flowers are in full bloom, and new ways to enjoy flowers are unlocked through the land and air linkage

In Luoping, Yunnan, millions of acres of rapeseed flowers have entered the peak flowering period. Visitors can not only take the spring special train to pass through the sea of ​​flowers, but also take a helicopter to overlook the vast rapeseed fields from the air.

The local area continues to expand the "flower-viewing economy", and successively carry out compound tourism experiences such as flower sea marathon and flower sea mountain bicycle cycling. Since the rapeseed flowering period entered in February this year, Luoping County has received a total of 1.7 million tourists, an increase of 12% year-on-year, and tourism expenditures reached nearly 1.76 billion yuan, an increase of 11% year-on-year.

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