"Local specialties" are rejuvenated and popular! The "cross-border" industrial chain has become a highlight and activates new growth points for enterprise development

CCTV.com2025-05-16

CCTV News: Changshan Huyou is a specialty of Changshan County, Quzhou City, Zhejiang Province, and is also a national geographical indication product. However, with the emergence of new fruit varieties, Changshan Humuli was once unsalable. In recent years, the local government has broken the traditional ideas and introduced the entire industrial chain such as juice processing, achieving the transformation from "one fruit" to "one industry", making sales no longer difficult.

At present, trucks of Huyou are being sent to processing enterprises continuously. As the president of Changshan County Huyou Production and Sales Association, Wang Mingtu witnessed the "good days" of the Huyou Industry and also experienced the "hard days" of price fluctuations.

When the market is good, every family makes money; when the market is bad, they are so anxious that they want to cut down trees. In order to make the "local specialty" of Humuli, Changshan County encourages large-scale planting, introduces modern agricultural technologies such as CNC monitoring, water and fertilizer integration, and drone plant protection to improve the taste quality of Humuli. And rewards ranging from 150 yuan to 1,200 yuan per mu to growers with large-scale land transfer are also given to farmers with large-scale land transfers, and multiple interest-subsidized loan products are launched.

At the same time, the local area strengthens industrial collaboration, accelerates the cultivation and introduction of deep processing enterprises, e-commerce platforms, etc., innovates product development and broadens sales channels. More than 10 million yuan of special funds for the development of the Humuli industry are allocated every year to be used for the entire industrial chain links such as planting, processing, sales, and brand building.

Song Wei's company is one of the representative enterprises introduced by Changshan County. In 2013, the company transferred more than 15,000 acres of land for large-scale planting. During this period, we will continuously optimize planting technology and accumulate production experience. It was not until 2022 that the Huyou Juice series was launched, and it became popular all of a sudden.

The brand new flavors and packaging have changed the market's old impression of Changshan Huyou. Changshan followed suit and issued an implementation plan for the high-quality development of related industries. The number of juice companies has grown rapidly to 20, and their products are sold to 21 provinces and 4 municipalities across the country. The improvement of processing capacity has led to the growth of humu from unsold to hot sales, which has driven technological innovation in planting and also driven farmers to change their business ideas. The profits of more than 200 professional cooperatives in the county have increased by nearly 50%.

With the gradual formation of the Humuli industry, innovation has injected a steady stream of development momentum into it, giving birth to more derivative products.

Qin Hanfen used to sell fresh fruits and juices, but in 2025, the company cooperated with China Agricultural University to launch a series of new Humuli products. Industrial chain innovation has become a new growth point for enterprise development.

The extension of the Huyou industry chain avoids the situation of too single juice product varieties and vicious competition in the market. Through the school-enterprise cooperation chain, the local area has also developed hundreds of new products such as Humuri aromatherapy and Humuri masks using leaves, peels and fruit lines in all aspects. Now, Changshan Humuli has formed eight major series of products, consumed 40% of the fresh fruits of Humuli every year, with a processing output value of 4.6 billion yuan, and the county's employees increased their income by more than 1.3 billion yuan.

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