The "cultural and cultural hot" continues to heat up during the May Day holiday, and new scenarios and new business formats bring cultural consumption to the forefront.

CCTV.com2025-05-15

CCTV News: During this May Day holiday, Sanxingdui Museum once again became the "top streamer" in the cultural and tourism market. Tourists from all over the country came to visit and check in to experience the charm of ancient Shu culture.

In the museum exhibition hall, the solemn and mysterious bronze standing man, the golden mask as thin as a cicada's wing, and the golden rod symbolizing power all amaze tourists.

Tourist Qi Yongfei said: "I have visited many museums and came to the Sanxingdui Museum. I found that the cultural relics of each museum have many similarities, and I felt that Chinese culture is diverse and integrated."

The numerous technological interactive projects of the Sanxingdui Museum have also made tourists linger. Among them, the large-scale VR immersive exploration and experience project of "Search for Sanxingdui" is the most popular. After wearing the equipment, tourists can "travel" to the archaeological site and start a exciting and fun "archaeological adventure".

In the Sanxingdui Cultural and Creative Store, there are all kinds of cultural and creative products. These Sanxingdui cultural and creative products cleverly integrate Sanxingdui elements into various cultural products, covering multiple fields such as daily necessities, fashion accessories, educational toys, etc.

Haixi, Qinghai: Meet the audience after the thousand-year-old crown was restored

At the Haixi Prefecture Ethnic Museum in Qinghai Province, a crown with a history of thousands of years has attracted much attention. The cultural relic was unearthed in the No. 1 Tomb of Quangou, Wulan County, Haixi Prefecture, Qinghai Province. After two years of careful restoration, we have recently met with the audience.

In the Haixi Prefecture National Museum, the pearl crown with dragon, phoenix, lion pattern and gem crown fully occupies the C position of the exhibition hall, attracting a large number of tourists to take photos and check in. The main body of the crown is decorated with a winged dragon holding its head up, a phoenix flapping its wings, a pearl crown in front of it, a star hanging down, and a neck-protecting pattern at the back is majestic and gorgeous and exquisite.

The body part of the crown adopts silver-tied gilding process, and the life tree composed of symmetrical winged dragons, standing phoenixes, paired lions and beaded honeysuckle patterns constitutes the theme pattern. The engraving skills are exquisite. The materials used are also extremely exquisite. The Wang Crown is woven into a net of more than 2,500 pearls, turquoise, lapis lazuli and garnet.

Meng Ke, director of the Office of the Haixi Prefecture Ethnic Museum, said: "This crown integrates various cultural elements from Central Asia, Central Plains and Tubo regions, so it has high research value for studying ethnic integration on the Silk Road."

In order to present the full picture of the crown in an intuitive and three-dimensional manner, the museum uses three-dimensional scanning technology to create three-dimensional images. By clicking on the multimedia interactive screen, visitors can enjoy the appearance details of the crown online 360 ​​degrees, while watching or listening to historical and cultural explanations of cultural relics.

The Wulan Quangou tomb with this crown was unearthed from the first mural tomb of the Tang Dynasty in the Qinghai-Tibet Plateau. In order to highlight the characteristics of the cultural relics, the exhibition also reproduces the original state of the tomb when excavation is reproduced, such as the "dark lattice of the tomb" when the crown was discovered and the murals in the tomb, giving tourists an immersive "archaeological" experience.

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