"Coffee+" activates consumption of "spring economy" and "on the tip of the tongue" and rural tourism shows infinite possibilities

CCTV.com2025-05-14

CCTV News: Now is a good time to go out for an outing. In Zhejiang, coffee-related competitions and exchange activities are underway, attracting many citizens and tourists to participate and continue to heat up the "spring economy".

In the past two days, Zhejiang's first "Village Cast Master" skill competition was held in Anji. The 33 "Village Cast" contestants showed their skills and competed with coffee skills. The contestant Shi Danni used Jinghe tea and cherries from her orchard to make a unique local fruit coffee.

Competer Hua Yujue brought orchestral music into a cafe, which made rural tourism popular. Her works incorporate "village cafe" cultural and creative products, allowing judges to experience the mountain culture while tasting coffee.

In Yuyao City, Ningbo, more than 80 coffee brands and cultural and creative food trendy brands from all over the country gathered together. Visitors can not only taste spring tea, bayberry, mulberry, and cherry-flavored coffee on site, but also purchase special cultural and creative products and food.

A coffee brand merchant from Suzhou injects the scenery of the garden into the beverage design. The "Balmberry Soup" special coffee launched by Yuyao local brand is based on the wine-flavored beans, imitating the production process of bayberry soup. It has a mellow taste and attracts many young customers.

It is understood that the passenger flow on the first day of this Coffee Life Culture Week exceeded 30,000, driving direct consumption of more than 3 million yuan.

The key to grasping the endogenous development momentum

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