CCTV News: In this year's government work report, "actively responding to population aging, improving the policy mechanism for developing the elderly care industry and the elderly care industry, and vigorously developing the silver economy" was emphasized. The silver economy is closely linked to people's livelihood and welfare on the one hand and industrial development on the other. Let’s follow the reporter to Shenzhen, Guangdong to take a look.

In a community in Nanshan Street, Nanshan District, Shenzhen, 87-year-old Aunt Chen and 89-year-old wife are busy with work due to their children, and the two elderly people have been facing the dilemma of no one to take care of during the day for a long time. However, since the elderly have added aging-friendly equipment to their homes, they have been able to arrange their daily life more calmly.

In addition to the handrails beside the bed and bathroom, Aunt Chen's family has also purchased equipment such as aging seats to meet the needs of home life in all aspects. In Shenzhen, the government encourages enterprises to develop and promote products that are suitable for aging through "real money" subsidy policies, and accelerates the transformation of aging at home.

Data shows that as of now, the scale of my country's silver economy is about 7 trillion yuan, accounting for about 6% of the GDP. As the aging population continues to deepen, a series of demand in the fields of medical care, elderly care and other fields will also increase significantly.

Guangdong: Policies help the silver-hailing economy becomes a new growth point to drive consumption

As the scale of the elderly population continues to rise, social organizations in various places are also actively innovating their working methods and participating in the construction of a diversified and multi-level elderly care service system. The silver-hailing economy provides more practical space and becomes a new growth point to drive consumption.

In a nursing home in Guangzhou, a group of special "carers" quietly took up their posts - robots equipped with intelligent interaction and AI assistive systems. They can not only accurately complete basic services such as drug delivery and reminder follow-up visits, but also become "intimate partners" and add fun to the lives of the elderly through emotional companionship and interactive games.

In addition, relevant companies are also vigorously promoting the promotion and application of rehabilitation products. From the renovation of the aging-friendly home to the nursing robot, the silver-haired economy is gradually becoming the "new favorite" of consumption.

Recently, Guangdong Province has cultivated high-end and high-quality products and high-quality services through the "20 Silver Hair Economy Techniques". Data shows that from 2022 to 2024, 204 products from 124 enterprises in Guangdong were selected into the national elderly products product promotion catalog, the first in the country. There are 6,814 industrial enterprises above the designated size of the elderly in Guangdong Province. According to estimates, the operating income reached 655.1 billion yuan in 2024, an increase of 10.2% year-on-year.