The number one task of China's economy is being fully promoted.

The Central Economic Work Conference and the Government Work Report both list "vigorously boost consumption, improve investment efficiency, and expand domestic demand in all aspects" as the first of the key tasks this year, and clearly proposes to implement special actions to boost consumption.

Last Sunday, the General Office of the CPC Central Committee and the General Office of the State Council announced the "Special Action Plan to Boost Consumption", with 30 measures to increase food and salary; on March 17, six departments further introduced the situation of boosting consumption at the press conference of the State Council Information Office.

Look at the data first, and consumption will get a good start.

Data from the National Bureau of Statistics shows that the total retail sales of consumer goods increased by 4% year-on-year in January and February, accelerating by 0.5 percentage points over the whole year of the previous year.

Don't underestimate these 0.5 percentage points, which confirms the initial results in boosting consumption.

"Around the Spring Festival, China's economy entered a stage of optimistic narrative and asset revaluation, and social expectations and market confidence were significantly boosted." Luo Zhiheng, chief economist and director of the Research Institute of Guangdong Securities, told Sanlihe that the continued recovery of consumption is mainly due to the continued effectiveness of previous policies, the quota of the old-for-new policy for consumer goods has increased, the scope has expanded, and the pace has been high, and the sales of related consumer goods have increased significantly.

The issuance of "real money" has led to double-digit growth in related commodity consumption. Data from the National Development and Reform Commission shows that in the first two months, the national new energy passenger car retailed about 1.34 million, and the sales of first-level energy-efficiency products of home appliances was 24.1 billion yuan, an increase of 26% and 36% year-on-year respectively; the sales of mobile phones below 6,000 yuan were about 33 million units, with sales of about 86 billion yuan, and the average weekly sales and sales increased by 19% and 29% respectively compared with the previous week of subsidy.

Looking at the measures again, the new policy is very strong.

The package of consumption-boosting measures is rich in content, and seven major actions have been deployed to strive to make the people's consumption confidence, more stable expectations and stronger confidence.

The demand side includes actions to promote income growth for urban and rural residents and actions to ensure consumption capacity support.

The supply side includes the action of improving the quality of service consumption, the action of upgrading bulk consumption, and the action of improving consumption quality.

Outternal environment, including actions to improve the consumption environment, actions to clean up and optimize restrictions, etc.

Aiming at solving the prominent contradictions and problems that restrict consumption, the new measures are targeted.

To solve the problem of lack of money consumption, the "Plan" proposes to promote reasonable growth of wage income, and at the same time, for the first time in the consumption promotion document, it emphasizes stabilizing the stock market and stabilizing the real estate market. Luo Zhiheng said that the stop of decline and stability of the real estate market will drive consumption in related chains, and the stabilization of asset prices will help increase residents' property income and thus drive consumption.

Solve the problem of unwilling to consume, invest in people with a series of measures, strengthen medical care, education, pension and employment security, alleviate residents' worries, and increase consumption willingness.

In addition, this year, consumer goods traded for new products has increased their efforts, and the scale of funds has doubled from 150 billion yuan last year to 300 billion yuan. More real money will continue to stimulate consumption desire.

Solve the problem of nowhere to consume, and more diversified and more inclusive consumption supply is already on the way. The "Plan" proposes to optimize the supply of "one old and one young" services and expand cultural, sports and tourism consumption.

For example, the "Plan" supports tourist attractions and cultural and museum units to expand service projects, reasonably extend business hours, optimize the performance and event approval process, and promote the "one-time approval and national tour" of tour projects.

To solve the problem of not daring to consume, the official will strictly carry out supervision and law enforcement to ensure that consumers can consume safely and understand consumption. The market supervision department will carry out special rectification actions to address market problems such as illegal addition of food, counterfeit and shoddy food, price fraud, and false propaganda that the public has strongly reflected.

Solve the problem of no time consumption and in response to pain points such as "overtime culture prevails", the "Plan" specifically proposes relevant measures on "protecting the rights and interests of rest and leave". By strengthening implementation supervision, the paid annual leave system is implemented, and it is clear that workers' working hours shall not be extended illegally. At the same time, flexible staggered leave is encouraged, and places with conditions are encouraged to set up spring and autumn vacations in primary and secondary schools, etc.

Luo Zhiheng believes that in the face of domestic and foreign risks and challenges and the possible decline in foreign demand, special actions to boost consumption will help improve residents' consumption capacity, consumption willingness and the adaptability of supply to consumption.

The horn of action has been sounded, but the real test is how to turn consumption more into endogenous growth.

When more office workers bid farewell to stroll overtime in the mall, people from all over the world experience the wonderful night of the museum, the elderly board the silver-haired train to pursue poetry and the distance, the new story of Chinese consumption has just begun.

("Sanlihe" Studio)