CCTV News: With the continuous innovation of the content and form of museum exhibitions, cultural and creative products are transforming historical elements into consumer products that the audience loves through diversified forms, becoming an important bridge between cultural heritage and modern consumers.

The number of visitors to museums has surged, and the various cultural and creative products launched by the museum have also attracted countless fans.

The museum's treasure has become a continuous inspiration for cultural and creative products, attracting the attention of young people. The double-faced divine bronze mask is the treasure of the Jiangxi Provincial Museum. After design and adjustment, ancient cultural relics have been given new characteristics.

The hot sales of cultural and creative products have driven attention to cultural relics themselves and released people's demand for spiritual culture.

From breakthrough in exhibition formats to innovation in cultural and creative products, the museum makes the collection of cultural relics "live". More and more museums are expanding life scenes with coffee, food, etc., allowing traditional culture to innovate in contemporary life. For example, people can taste a cup of Oracle coffee to experience the culture of the Shang Dynasty, and cultural and creative cakes can also be interacted through mobile phones.

Experts pointed out that museums are transforming from a single display function to a multi-dimensional cultural experience platform. The cultural and cultural enthusiasm is a "two-way rushing" between traditional culture and audiences.