CCTV News: According to statistics, during the 2025 Spring Festival, Fujian Xiamen ranked among the top in the country in terms of tourist orders, tourism popularity, tourism income and other indicators. Behind these data is no longer just traditional attractions, but also some niche attractions, which have become the choice of many tourists. How did these non-traditional attractions be discovered by everyone? Why is it "hot"?

Xiamen is a city where you can see plane takeoff and land in the urban area. When it comes to popular attractions here, in addition to the common places such as Qingshui Palace and Chaotian Palace in front of the Palace, a new water quality purification plant has been added in 2025 - Huayu Yuehai Garden.

This leisure and sports shared space is only separated from the airport by one road. It has an excellent view of the plane taking off and landing. There is also a wide coastline scenery on the other side. It not only brings comfort to the citizens, but also becomes a place for many tourists to take photos.

In addition to word of mouth, the Internet has also "added a fire" to this popular attraction, "airplane" and "sea view" and other keywords have become the main recommendation reasons here.

In Gulangyu, the new scene of "cultural tourism + consumption" has also made many points "out of the circle". In addition to film and television drama filming locations, specialty cafes and other venues, many cultural and tourism IP stores also attract everyone's attention.

At a courier site, many tourists took photos of the creative decorative wall at the door. The store also has a promotional wall for "Gulangyu Goods" to provide express delivery while also being able to learn about local specialties.

Shop staff member Lan Wenbin introduced that this kind of cultural and tourism IP store is a new attempt by them, making it easy for tourists to discover as soon as they come up and can stamp young tourists with "check in". Visitors can free their hands and travel easily when they need to deliver luggage or purchase items. In combination with the new consumption trend, traffic becomes "retained"

How do these niche attractions keep their popularity and make traffic become "retained"? Experts suggest that in the face of new tourism needs, in addition to institutionalizing and compliant, we must also design more related thematic activities in combination with the characteristics of the scenic spots and new consumption trends to create more experience for tourists.

In response to some emerging niche "check-in" points, many citizens and tourists said that the operation and maintenance of attractions, cultural heritage, and tourist experience are the key to continuously attracting passenger flow.

Some "check-in" points have increased rapidly in the short term, but the service package cannot keep up; some "check-in" points have a whim, but it is difficult to keep traffic often. Experts suggest that in the face of new tourism needs, in addition to institutionalizing and compliant, we must also combine the characteristics of scenic spots and new consumption trends to design more related thematic activities to create more experience.

The first batch of 50 popular "check-in" points launched in Xiamen since 2024 include landscape and life. During the Spring Festival in 2025 alone, these popular niche "check-in" points attracted more than 3 million tourists. The growing passenger flow has also put forward new requirements for Xiamen to promote the deep integration of culture and tourism.

Peng Jun, director of the Foreign Exchange and Cooperation Department of the Xiamen Municipal Bureau of Culture and Tourism, introduced that Xiamen's Dihuazhou has quickly become a "Internet celebrity" point because of its coastal scenery and concert resources. They will organize literary and artistic performances and creative filming of micro-short dramas to make them more closely connected with large-scale concerts. At the same time, they will work with relevant departments to improve transportation around the "check-in" points, such as adding tourism lines, strengthening tourist stations, and improving more volunteer services, so that tourists can feel the warmth and heartwarming of Xiamen.