From "eating the sea by relying on the sea" to "promoting villages through culture and tourism" and "fishery +" have become a fresh sample of rural integrated development.

CCTV.com2025-05-06

CCTV News: Going west along the Hainan Ring Road, Rongshanliao Village, located in Xiuying District, Haikou City, is attracting tourists from all over the world with a brand new attitude. This traditional fishing village, born on the sea, has been reborn due to "fishing + cultural tourism" and has become a living sample of the integrated development of rural areas in Hainan. A century-old fishing village rejuvenates its vitality. "Fishings + Cultural Tourism" is favored by tourists

Rongshanliao Village, Xiuying District, Haikou was born on the sea and prospered because of the sea. Looking around, the rippling sea embraces the entire countryside. This village with a century-old history is like a pearl, dependent on the sea. The stylish B&Bs along the beautiful coastline are particularly conspicuous. Visitors are experiencing maritime entertainment such as sailing, kayaking, electric surfing, etc., where everyone enjoys the fun of riding the wind and waves.

The former Rongshanliao Village was not the current situation. Generations of villagers here make a living by fishing and live a relatively simple life with the gifts of the sea. Few people know the existence of this small fishing village. The island-round tourist road unlocks the village's "traffic" password

In recent years, Haikou City has focused on building beautiful villages, and Rongshanliao Village has also embarked on a new path of "fishing + cultural tourism". The village roads are clean and spacious, and the hardened, illuminated and beautified Rongshanliao Village has begun to be favored by tourists. Especially after the Hainan Ring Road was completed and opened to traffic, it brought vitality to the village.

This 988-kilometer tourist highway is like a "pearl necklace" that connects 12 cities and counties along the coast of Hainan, attracting many cycling and self-driving tourists to check in and experience it. Rongshanliao Village is a village close to Hainan Ring Road. With the increasing number of tourists, this "relics of the sea" is also well known to more and more tourists, becoming a popular tourist destination on the western line of the Ring Road.

Local villagers who unlocked the "traffic" password have now organized a unique "sand beach fishing market". After fishermen returned from fishing in the sea, they auctioned the harvested aquatic products on the beach. The auctioned fish caught was valuated by piles. Customers publicly bid for the price. Those with the highest price won, making selling fish full of fun. The village places the daily landing time of the catch on the Internet platform, and the fishing boat docking schedule, with specific dates and warm tips for buying fish, so that tourists from all over the world can come and buy it. From "eating the sea by the sea" to "relying the village through culture and tourism"

Now, the villagers here no longer make a living by simply fishing. Many villagers have developed homestays and catering industries at their doorsteps, and the number of tourists in the village has increased significantly.

It is understood that the occupancy rate of these B&Bs reaches 80% during holidays, and the number of B&Bs in the village has increased from 1 to 13, and some are under construction. Many cafes follow the original appearance of the traditional village building - the volcanic stone house, and retain the strong fishing village style. Some businesses rent villagers' houses to build bookstores, clothing stores, etc. The unique small shops look more literary and romantic against the backdrop of the sea. The rich tourism format has brought considerable income to the villagers, and has also transformed and upgraded this small village near the sea, becoming a "model room" for the development of rural tourism in Hainan.

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