Recently, the "2025 Global Soft Power Index" was released in London, UK, and China's soft power ranking rose from third last year to second.

The report was released by the British "Brand Finance" consulting company. The company evaluates the global image of 193 UN member states through a survey of more than 170,000 respondents in more than 100 countries around the world, and is one of the most comprehensive surveys on national brands in the world.

△The official website screenshot of the "2025 Global Soft Power Index"

China's soft power jumps to the second in the world. Where does its achievement come from?

The report focuses on evaluating eight major soft power pillars, including commerce and trade, education and science, covering dozens of different indicators.

China has achieved significant growth in 6 of the eight major soft power pillars and two-thirds of specific indicators, with many highlights.

In terms of "commercial and trade", China ranks fourth in the world.

Among them, the "Easy to Do Business and Cooperation" indicator has ranked first in the world for many years.

Some countries are dedicated to building "small courtyards and high walls", while China is "will be happy to have friends coming from afar." China has achieved a comprehensive "zero" of restrictions on foreign investment access in the manufacturing sector, and has launched a series of measures to improve the convenience of foreigners coming to China. It has recently proposed the "20 Measures to Stabilize Foreign Investment", which is well deserved.

Recently, Tesla's Shanghai Energy Storage Super Factory was officially put into production, and a new batch of major foreign-invested projects have also been accelerated. The open China has attracted many foreign-invested enterprises to invest in and deepen their roots in China.

△Tesla Shanghai Energy Storage Super Factory

In addition, China has ranked first in the "future growth potential" indicator for many years, reflecting the international community's confidence in China's development prospects.

Recently, a relevant official from the Organization for Economic Cooperation and Development in China said that China is still a major contributor to global GDP growth. It can be said that "the next China or China" is a broad consensus.

It is worth mentioning that China's "global-renowned products and brands" has risen to fifth place.

The report pointed out that in the past 17 years, among the top 500 global releases by "brand finance" consulting companies, the number of Chinese brands has increased from 13 to 68, and the total brand value has increased by more than 23 times. Moreover, Chinese brands have performed well in high-tech fields such as 5G technology, smartphones, and new energy vehicles.

Once upon a time, "foreign brands" were synonymous with high-end. Now, the global recognition of Chinese brands is constantly increasing, and the transformation from "Made in China" to "Chinese brands" is taking place.

In terms of "education and science", the report ranks China third in the world.