"Flower Appreciation Tour" stimulates the consumption boom in cultural and tourism markets in various places. "Spring Economy" blooms new vitality

CCTV.com2025-05-04

CCTV News: The temperature is warming up and the spring is endless. People take advantage of the warm spring breeze to go out to enjoy the flowers and the scenery, and the "spring economy" is becoming more and more popular.

The spring breeze brings warmth, and spring flowers bloom gradually in various places. In Beijing, the Summer Palace, Xiangshan Park and other places, wax plums have entered their peak flowering period; in the Ming City Wall Ruins Park, plum blossoms are in full bloom, dotted by the quaint city walls, attracting a large number of citizens and tourists to check in and take photos. This spring, Beijing Municipal Park will launch more than 40 most beautiful flower viewing sites to create a spring feast for citizens and tourists that integrate flower viewing, exhibitions, intangible cultural heritage and shopping.

Use flowers as medium and scenes as intro. In Chongqing, monorail trains pass by the sea of ​​pink beauty plum blossoms, and this beautiful spring scroll attracts a steady stream of tourists. In Guangzhou, Guangdong, yellow-flowered chimes are blooming on the riverside trail, and various cultural activities held in the local area in conjunction with the flowering period enrich people's viewing experience. In Yangzhou, Jiangsu, tens of thousands of plum blossoms in the Slender West Lake are blooming quietly. The park held a plum blossom art festival, as well as a number of activities such as bonsai display and intangible cultural heritage market. In the past week, the average daily reception volume of West Lake has been about 20,000, an increase of 45% year-on-year.

"Flower viewing tour" is also becoming a new highlight of rural revitalization. In Yongfu Town, Zhangping, Fujian, more than 100,000 gorgeous cherry blossoms are blooming in competition. The tourism and leisure characteristic industry, mainly focusing on cherry blossom viewing, has driven nearly 10,000 farmers in the region to increase their income. In Xiangyang Town, Hechi City, Guangxi, tens of thousands of acres of plum blossoms bloom in the wind, effectively driving local rural tourism. In Baoshan, Yunnan, Longnan, Gansu and other places, rapeseed flowers are in their peak flowering season. The golden sea of ​​rapeseed flowers has attracted many tourists, and the related cultural and tourism industries have also driven employment for surrounding villagers.

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