"Movie+" dig deep into expanding local tourism resources and triggering a wave of cultural and tourism consumption

CCTV.com2025-05-01

CCTV News: Recently, with the release of the movie "The Legend of the Condor Heroes: The Greatest Man", the martial arts atmosphere in Xiangyang, Hubei has been pushed to a climax and ignited the local tourism market.

Since the release of the movie, Xiangyang has carried out various cultural and tourism promotion activities with the theme of "Watching the The Legend of the Condor Heroes, Eat Beef Noodles, and Bearing Xiangyang". The reporter took everyone to a costume shop in the ancient city of Xiangyang and took everyone to immerse themselves in an experience of one of the popular projects.

Yu Min, the owner of the Ancient City Ancient Costume Store in Xiangyang, said: "Now you can check in in the scenic area and get a commemorative coin when wearing Hanfu. You can also participate in this activity. (How is the business in the store recently?) The business in the store has been very good recently, and the traffic in the store can reach about 100 people every day. It is two or three times more than usual. Recently, the daily turnover of daily sales is about 30,000 yuan."

In addition to this martial arts costume check-in activity, what other cultural and tourism activities related to "The Legend of the Condor Heroes" in Xiangyang?

Luo Jianwu, deputy director of the Culture and Tourism Bureau of Xiangyang City, Hubei Province, said: "We have carefully produced a hundred-meter-long martial arts wall painting on Xiangshui Street, and set up a chivalrous Xiangyang background wall on the Hanjiang cruise ship. Visitors can check in and take photos. OCT Tourism Resort also displays the classic martial arts scenes of Guo Jing bending his bow and shooting eagles at night through drones."

At the same time, Xiangyang has also launched a series of supporting welfare activities, where tourists can enjoy discounts in many scenic spots with air tickets, high-speed rail tickets and movie ticket stubs. In addition, more than 30,000 parking spaces in the city are fully opened, and free dedicated lines from high-speed rail stations to tourist resorts have been opened, greatly improving tourists' travel experience.

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